OnePlus has announced Project Starlight as a step towards bettering customer experience and product sturdiness in India. OnePlus is investing quite a significant amount and a total of about Rs. 6000 crores is expected to be spent during the next three years focusing on Indian based features and also enhancing its service structure in India.
Service Centre Addition and Support Enhancement on the Service Side
Under the umbrella of Project Starlight, OnePlus is targeting to increase its service centres across the India subcontinent by 50% by the mid-2026. In 2024 by itself, the company had been able to achieve a 22% growth in the number of total service centres and 11% growth in number of exclusive outlets. Customers will easily access various support channels like live chat, WhatsApp and phone calls as well as a service request tracking system.
According to company officials, third-party retail stores will also be allowed to provide better service. So far the network has around 40 exclusive service centres and 33 authorized retailers across the country.
Durability Improvements and Warranty Extension
OnePlus is diversifying its portfolio by offering a “Green Line Worry Free Solution”, which now protects users against display problems, including Green Line Defects. Apart from that, additional screen protective applications for AMOLED panels as well as better hardware screening techniques are expected to enhance the robustness of its devices Formerly known as H2 : H-M devices, the OnePlus 13 shall come with a League A++ Display which was promised to be the standards of the smartphone screen.
Features and Connectivity for India at its Best
This strengthens the position of OnePlus in the Indian market, being able to cater to two projects. The OnePlus 13 will also bring the world of beauty in three dimensions, as an added feature, “Steady Connect”, which delivers sturdy connections to a distance of almost 360m, hence ideal for usage in areas with high populations like a gym or subway.
Additionally, the devices will support the 5G- Advanced (5.5G) technology which is reported to have an up to 380 % proportion speed increasing, average rate. Receptive signal optimization features are also being introduced in transit systems in order to improve network availability in heavily populated regions such as the Delhi Metro.
The Focus on India
OnePlus has bolstered its position in the Indian marketplace with these innovations. Project Starlight showcases the company’s strategic objectives that allow them to distribute its features to a more diverse target audience and establish a strong position in the rapidly evolving smartphone industry.
Soon launching, the OnePlus 13 aims to provide users with even better experience by incorporating the latest technologies while ensuring that they are dependable.
