How Google Can Compete Against Samsung
For a long time, Samsung has been viewed as the king of the smartphone industry because of its gigantic size and continuous developments. But that is changing, and there is room for a serious competitor to step in. Samsung is still powerful, but its pace of innovations has nearly halved, leaving room for another brand to take the lead.
Google wants to be that brand. While there are many phone makers that are good in certain segments, Google is among a few who can take on Samsung at any level. With the right resources and competency to operate at scale, Google can emerge as a major player in the smartphone arena. Here’s how the Pixel lineup can take on Samsung in 2025.
- Launch a Google Pixel Ultra
To truly give competition to Samsung’s Ultra series, Google should introduce a flagship device to its existing line up. Although the Pixel 9 Pro has shown considerable advancements, it still needs improving zoom functionalities. An Ultra Pixel could solve this with a better telephoto lens, improved battery life, and a stronger processor.
Moreover, Google should enhance the Ultra by adding stylus support, larger screens, and using premium materials to improve the overall quality of the device. Samsung’s Ultra models stand out due to the unrivaled combination of hardware and software enhancements, and Google has to do the same. It shall allow Google to gain power users from Samsung’s flagship devices by introducing a super distinct high end device that attracts the need of these users.
- Boost the recognition of ‘Made by Google’
Brand recognition is one of the biggest North Stars of a smartphone’s success and it’s no surprise that Samsung has established such a powerful brand identity over the years which now allows it to be easily recognized even by non techies. Google on the other hand, has been shown to lag far behind in smartphone brand recognition.
Thanks to greater marketing outreach, as well as positive reviews, the Pixel 9 series has created more buzz than any previous Google phone. Google still has some work to do on that front. By amplifying advertising efforts, expanding retail presence, and focusing on the distinct features of the Pixel devices, such as the powered AI and the handoff with Google services, the brand will gain recognition from a wider audience.
- Strengthen Carrier Relations
Google, Apple, and Samsung all recognize the importance of carrier relationships in the marketing and sale of smart devices, particularly in the United States. Apple established a solid foundation from the beginning with exclusive carrier arrangements, while Samsung has nurtured bonds with key carriers within the market. Google, however, still has some work to do.
The Pixel 9 series is offered with the most popular carriers, but success has been slow due to low inventory and sluggish shipping. In order to compete, Google needs to optimize their supply chain and solidify carrier partnerships. Making sure that all models of the Pixel, including the foldables, are sufficiently stocked with the carriers would encourage adoption and further strengthen Google’s position in the market.
- Improve Personalization Options for Gemini
Artificial intelligence integration keeps becoming increasingly important in developing smartphones, and Google’s Gemini AI is at the forefront of the Pixel experience. While existing Gemini features are focused on personalization through generative AI, it still lacks in areas that would truly make a difference in people’s daily routines.
With Apple’s next launch of Apple Intelligence, AI is expected to be integrated into the day to day more seamlessly which defines a new level of competition. Google has to focus on refining Gemini to make it more personalized at an app level to keep up. Gemini could also improve its functionalities with notifications, scheduling, and content recommendations to become more useful to users.
The Road Ahead for Google in 2025
The Pixel 9 Pro has shown how Google is able to build a flagship smartphone but now the focus is on how to maintain that success over a longer period of time. With the expected release of the Pixel 10 series, Google has the opportunity to strengthen its position in the market. The challenge now is for Google to shift its focus.
Focusing on increasing the product stack, deepening agreements with carriers, pouring money into brand awareness, and enhancing the AI features will help Google take a leap in the smartphone market. As competition intensifies, 2025 could be the year Google finally becomes a true rival to Samsung.
